Tuesday, March 26, 2013

Are we really Amigos? : A Few Anthropological Insights From Latin American Markets



When you're in a large market in Guatemala, Ecuador or Peru beautiful colours and an endless array of dizzying patterns surround you. People who paint their acid trips only wish they could squeeze out this many swirling shades full of ancient meaning. Here's another fact about such market scenes: you are always everybody's amigo or amiga. Venders call you their friend as they promise that their crafts are better than those of their neighbours and that their prices are the lowest. This can definitely be overwhelming in an entirely different way than the colours. It also brings to the surface important, deep-rooted issues that travellers to Central or South American countries seem to accept as-is, when really these topics are worth more thought.


                                          traditional market, Peru (photo by Lucie Bardos)
Upon entering Guatemala City's Mercado Central (Central Market) life becomes suddenly chaotic as vendors can spot a foreigner a mile away given that us gringos are not numerous in this country's capital, which unfortunately has a more than a bit of a reputation for being dangerous. If one was hoping that a polite smile and a "just looking, thanks" would work, they would be sorely disappointed. This comment would be met with: “What colour do you want?" "We have this style over here and that one over there!" "Chose one!" "Try it on!" "Come in!" "Ask!" - and if you hang around a little longer in one stall it's "Well... which one do you want?"

To me, everything on sale was beautiful and I wished I could buy it all and felt bad for not being able to do so as I sensed the vendors burning a dollar sign onto my forehead with their eyes. I had walked into the market hoping to chat up some of the merchants and talk about their artistic process and the traditions behind their crafts, and maybe I would have been able to had I not succumbed to resentful shyness, but I left disappointed. All they seemed to care about was convincing me to buy something.

During my 5-month trip to Central and South America this year, I too often felt like just a dollar sign. Other people I have met who have travelled to poor countries seem to accept this attitude, which is so prevalent in the locals, as just something you have to deal with and they always seem perfectly nonchalant about it. "Oh yeah, well everyone's just trying to get you to buy something. Just bargain hard and you'll get what you're looking for super cheap," they advise. I could not seem to master this breezy nonchalant attitude and most times that I went to a market I got a distinctly icky feeling, no matter how much I tried not to think about it.

                                     traditional market, Ecuador (photo by Lucie Bardos)
To begin to explain why I felt so uncomfortable with the situation, I should first clarify what I meant when I wrote "poor countries". Most Latin American countries are not "poor countries" at all - they are extremely rich. They just have too many poor people living in them due to histories of colonization, oppression, lingering neo-colonialism and the resulting corrupt governments, which always try their best to leave as little power as possible in the hands of the people. This, on the whole, leaves large numbers of individuals unable to engage in meaningful intrapersonal exchange as their major worry is feeding themselves and their families and sustaining their small businesses. A lot of the priceless indigenous wisdom present in these countries gets turned into a showy product sold to tourists while the true knowledge gets lost as it loses its value in a society of people just trying to make ends meet.

The thing is that from previous research I already knew these facts before heading South, so why did this "just buy something" attitude affect me so much? Upon further thought, I understood; this was the barebones version of pretty much all consumer-based capitalist societies. In the North we seem to be better at disguising our "just buy something"-ness behind polite chitchat and customer service, but underneath it's all the same. We may not all be struggling to feed ourselves but we are nonetheless trapped in a system that keeps us working (often in jobs we don't care for) in fear of losing what we have or not moving "forward" economically or socially. I realized that I too rarely find meaningful exchange of words, thoughts, and ideas here in my hometown and that I was somehow naively hoping to receive a more authentic experience in Latin America. I am not saying that I didn't find it, or that I never find it here, I suppose I just thought it would be a lot more widespread over there.

Something that drove the point home for me in Latin America was seeing all of the incredible richness all around me: gorgeous forests with an astounding array of medicines, food, building supplies, and beauty; huge sparkling lakes; acres of unused land (or used only for dumping); this is not to mention a vast array of metals and minerals currently being exploited largely by foreign corporations. As a Permaculture[1] enthusiast, I could envision these resources being harnessed sustainably, with more than enough for everyone, but as the market vendors' attitudes and my other observations showed, I could tell that the daily grind and the marginalization of poor and indigenous people was keeping many of them unable to see to these kinds of possibilities. It was precisely this unrealized potential for happiness that was at the heart of my icky feeling. I wanted to be people's amiga. But that was impossible to do when our whole instance of communication was based on money.

          Seeds... of Germination...
          Or Termination book cover
In "Seeds... Of Germination... or Termination", Calgary-based author Hugo Bonjean's recent book about the power of corporations and terminator seed technology, the Latin America of a post-2022-civil-war future becomes the United States of Bolivar in which autonomous communities unite under both the common need for sustainability and the necessity to get away from a corporate-controlled society[2]. The United Sates of Bolivar becomes a place of meaningful exchange and true richness. I had read the book before embarking on my journey and thought of it frequently while travelling as well as after getting back home as I mulled over my thoughts about the trip. Although Bonjean's book is fictional, it is based on a future that springs out of the current reality. It is my personal hope that it will not take more civil wars in Latin America - lord knows they've had enough - for the region to realize its amazing potential and for its wealth to be spread just a little more equally amongst its inhabitants.

On that note, despite all of the ickiness, I saw several local projects going ahead that made me believe that this hope is not unfounded. One example is Ecuador's Rio Muchacho Organic Farm[3] whose inhabitants have turned an 11 hectare plot of land into a gorgeous self-sustaining haven for travellers and locals alike who are tired of selling under pressure or being under pressure to buy. Food, building materials, and art and craft supplies are grown, harvested, utilized and shared on-site. There is a small gift shop at the farm but there is no one pressuring you to buy and if you do want to purchase an item, you have to ask one of the farm staff or volunteers to come carry out the transaction. Furthermore, after a tour of the farm you have already spent hours learning about the cultural significance of the items, how they are made, and what is used to the make them. Consequently, purchasing something acquires a deeper meaning in which both customer and seller benefit to a much larger extent than a simple barter situation at a market. 

                  Rio Muchacho Organic Farm, Ecuador (photo by Lucie Bardos)

I feel that if initiatives like this become more widespread and people begin to participate in harvesting the richness that is around them in a way that benefits the land and people on and around it, then the markets of the future may be places where travellers can stop for a chat, a little local knowledge and an exchange of goods or stories. They will also become places one may walk away from having made some true amigos.






[1] Permaculture is a term that was coined by Bill Mollison and David Holmgren in the 1980's. It refers to a system of agriculture and of living in general that is based on natural systems and produces little to zero waste while maximizing yield and benefits to people and the land. There is a wide array of literature about the topic available, such as "Permaculture A Designer's Manual" by Bill Mollison and "Gaia's Garden" by Toby Hemenway.
[2] For more information on author Hugo Bonjean check out http://www.hugobonjean.com/
[3] For more information on Rio Muchacho Organic Farm check out http://www.riomuchacho.com/

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